About us


Vita Nova was founded with a clear objective: to offer eco-concious products and services that are best-in-class but without the premium price tag. In doing this we hope to make a difference in the world whilst also building our brand. In that order. 

We believe that movement and exercise have the ability to transform lives as they provide an opportunity for self-improvement and a gateway to the present moment. We believe that every moment is a beginning or an opportunity to start over. We know that people can change and are capable of truly great things.

Founded in Birmingham 2020, it is our purpose at Vita Nova to provide you with premium quality products that provide value and will support on your journey to being fitter, healthier and happier. In doing this, we aim to make a positive contribution to society through our brand, products and partnerships.